Popflow Hell Week 2025
Inspired by the SEALs. Fueled by attitude. Built for anyone who’s ready to sweat, laugh, and talk a little smack. No uniform required 😎
What is Hell Week?
Eight days. A two-studio takeover. Popflow’s Hell Week Challenge lands right before the holidays — that perfect window when most people slow down, but you’re just getting started. It’s equal parts motivation, madness, and Popflow magic.
You’ll crush seven classes over eight days across Coronado and Golden Hill, each one built to push your limits and recharge your energy before the holiday rush. This isn’t bootcamp. It’s Popflow energy — high beats, contagious fun, and that group momentum that reminds you why you love to move.
It’s only $50 for non-members — a full week of unlimited classes and a finisher tank or tee when you complete it. Members and ClassPassers can join for just $25. Simple, sweaty, and so worth it.
How the Challenge Works
Between November 14–21, complete 7 total classes at either Popflow location. The breakdown:
- 5 Sculpt or Pilates classes — where the sweat, burn, and fire live.
- 2 Flow or Stretch classes — where the reset, breath, and balance happen.
Earn your limited-edition Hell Week Survivor tank or tee by finishing all seven. Want extra bragging rights? Hit both studios, train with different instructors, and climb the live leaderboard.
The Seven Stages of Sweat
The daily theme for your Hell Week journey (and your emotional timeline for the week).
| Fri 11/14 | Denial — “This doesn’t look so bad.” The kickoff. Confidence high. Energy higher. Let’s go. |
|---|---|
| Sat 11/15 | Regret — “Whose idea was this?” Sculpt turns up. Legs on fire. You’ll curse a little, then smile anyway. |
| Sun 11/16 | Bargaining — “If I take Stretch, that counts, right?” Correct. Recovery counts. Always. |
| Mon 11/17 | Acceptance — “Fine. I live here now.” You’ve found your groove. You’re showing up, no matter what. |
| Tue 11/18 | Determination — “Let’s go.” You’re unstoppable. Popflow mode: activated. |
| Wed 11/19 | Euphoria — “I could do this forever.” The playlists hit, the lights drop, and everything clicks. |
| Thu 11/20 | Chaos (Sculpt Showdown) Sculpt Challenge Night at both studios. Loud. Sweaty. Savage. And ridiculously fun. |
| Fri 11/21 | Enlightenment (Finale) The Ultimate Sculpt Hell Class — Coronado, Noon. Survive this, and you’ve earned it all: the shirt, the pride, the legend status. |
The Grand Finale
Friday, November 21 at Noon — Coronado Studio
🔥 The Ultimate Sculpt Hell Class
One last push. One last playlist. One last chance to prove to yourself that you’re built different.
We’ll close out Hell Week with an all-out Sculpt class packed with surprises, challenges, and celebration. Expect music, laughter, a few endorphin-fueled tears, and a sea of legends rocking their well-earned tanks.
This is your moment. Don’t miss it.
Why Join?
Get ahead of the holidays. Lock in your fitness before the chaos. The habits you build now carry through the season.
Try it all. A full week of every Popflow format — Sculpt, Pilates, Flow, and Stretch — for one flat price. Mix, match, and surprise yourself.
Earn your shirt. Your Hell Week Survivor tank or tee isn’t free. You’ll earn it — and wear it proudly.
Join the community. From playlists that hit to instructors who bring the fire — Hell Week is an event, not a workout. Bring your attitude. We’ll bring the energy.
Track It in the Popflow App
Book your classes, track your progress, and see where you stand on the live leaderboard. The app keeps everything in one place and updates automatically.
ClassPass users: You can still play! Just sign up in the Popflow app using the same email you use on ClassPass, and your visits will sync for leaderboard tracking.
Pricing
$50 — Trial by Fire Pass (non-members): one week unlimited + challenge entry + leaderboard access + finisher tank/tee when you complete it.
$25 — Survivor Pack (members & ClassPassers): challenge entry + leaderboard access + finisher tank/tee when you complete it.
FAQ
Do I have to take a class every day?
Nope. You just need 7 classes in 8 days. Double up or rest — it’s all about finishing your seven.
Do I get the shirt automatically?
Nope. You earn it. Complete all 7 classes and you’ll receive your Hell Week Survivor tank/tee. If you don’t finish, you’ll still get a Popflow tee for showing up.
Do I need the Popflow app?
Yes! It’s your challenge HQ — where you book, track, and see the live leaderboard. Download it now to be ready.
Can non-members join?
Absolutely. The $50 Trial by Fire Pass gives you 7 days of unlimited classes, leaderboard access, and your finisher tee/tank when you complete the challenge.